This cute little GIF, a US-style letter box that opens to reveal a cluster of hearts, was a popular feature on the user-generated network of sites called GeoCities during the 1990s. It was, as appearance suggests, use to indicate links to emails. Sadly I don’t know its origins.
For some further reading, here is an ‘ode to the GIF’ written by marketing agency Nelson Bostock Unlimited – http://www.nelsonbostockunlimited.com/blog/an-ode-to-the-gif-2/
Credits: Vijay Shah, Blingee