Add the “wow” factor

 

 

Infuse life into your next social media post, presentation, or meeting. Trust us, it’s worth the hype.

Credits: Canva via Outlook

Animate your design

 

Here are three reasons you should make your next social media post an animation. 

1. They draw the eye 
With animation, your designs take on a whole new dimension. Movement grabs a viewer’s attention in a way a static image simply can’t. And in a busy social media feed, that’s a crucial point of difference. 

2. They’re favored by social media algorithms 
Ahh, the mysterious ways of “the algorithms”. Figuring out how to make the social media algorithms work for, rather than against you, can be headache inducing. Hot tip: posts containing videos and GIFS get higher levels of engagement (those likes and shares that you crave) and are more likely to be featured in your audience’s feed. 

3. They’re surprisingly easy to make 
They might look fancy, but that doesn’t mean they take hours—or hundreds of dollars—to create. 

 

Credits: Michelle and Canva via Outlook

Your first design is just minutes away

 

A GIF from design website Canva, showing how you can change up a new baby announcement with maximum ease, regardless of design skills. Did you know, I used Canva to make the header image for this very blog.

Credits: Canva via Outlook

Bouncing off the walls, thanks to Canva

 

I am an amateur graphic designer, producing graphics for both my blogs and for my role as a creative consultant and social media manager for my friend’s firm. My fave go-to place for dreaming up cool images is the Australian online design bureau Canva. Canva has recently launched its Canva Animator feature, which enables subscribers to their Canva for Work programme to turn their designs into amazingly flowing and funky GIFs. Here is an example above.

Credit: Canva About