It’s time to make your local greengrocer’s publicity look lively, like bouncy lively.
Here are three reasons you should make your next social media post an animation.
1. They draw the eye
With animation, your designs take on a whole new dimension. Movement grabs a viewer’s attention in a way a static image simply can’t. And in a busy social media feed, that’s a crucial point of difference.
2. They’re favored by social media algorithms
Ahh, the mysterious ways of “the algorithms”. Figuring out how to make the social media algorithms work for, rather than against you, can be headache inducing. Hot tip: posts containing videos and GIFS get higher levels of engagement (those likes and shares that you crave) and are more likely to be featured in your audience’s feed.
3. They’re surprisingly easy to make
They might look fancy, but that doesn’t mean they take hours—or hundreds of dollars—to create.
I am an amateur graphic designer, producing graphics for both my blogs and for my role as a creative consultant and social media manager for my friend’s firm. My fave go-to place for dreaming up cool images is the Australian online design bureau Canva. Canva has recently launched its Canva Animator feature, which enables subscribers to their Canva for Work programme to turn their designs into amazingly flowing and funky GIFs. Here is an example above.
Credit: Canva About