Here are three reasons you should make your next social media post an animation.
1. They draw the eye
With animation, your designs take on a whole new dimension. Movement grabs a viewer’s attention in a way a static image simply can’t. And in a busy social media feed, that’s a crucial point of difference.
2. They’re favored by social media algorithms
Ahh, the mysterious ways of “the algorithms”. Figuring out how to make the social media algorithms work for, rather than against you, can be headache inducing. Hot tip: posts containing videos and GIFS get higher levels of engagement (those likes and shares that you crave) and are more likely to be featured in your audience’s feed.
3. They’re surprisingly easy to make
They might look fancy, but that doesn’t mean they take hours—or hundreds of dollars—to create.